Brand Value Asset Pricing Factor
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Popularity: A Bridge between Classical and Behavioral Finance
Roger G. Ibbotson; Thomas M. Idzorek; Paul D. Kaplan; James X. Xiong
Capital University- Yale University
- Zebra Technologies (United States)
- Yale School of Management
- Zebra Capital Management, LLC
Institut Mines-Télécom Business School- Morningstar Investment Management
Domtar (Canada)- Morningstar Canada
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